Garrath Robinson is transforming how organizations execute GTM strategy in high-pressure, defense-tech, and enterprise environments.
We live in a world where GTM execution often falters long before the strategy beneath it does. Garrath Robinson has built an unshakable framework to counteract the internal challenges organizations face in a modern selling environment. Leaders in defense-tech and enterprise industries, where decisions have to be made with precision and speed, struggle with aligning their teams under pressure. Robinson, a seasoned strategist, has spent years confronting this challenge. The outcome? A breakthrough in the form of DURINDAL, a GTM strategy and sales firm that uses pioneering methods to help organizations execute flawlessly under the most high-stakes environments. Through the development of STRIKE™, Robinson is redefining how companies approach their go-to-market execution, ensuring their teams can operate with clarity, discipline, and speed when it matters most.
The Origin of the STRIKE GTM Doctrine
Garrath Robinson is no stranger to high-pressure environments. As a combat veteran, he learned early that even the strongest teams can collapse the moment clarity slips, tempo breaks, or communication falters. In kinetic environments, hesitation isn’t inconvenient—it’s catastrophic. Robinson saw firsthand how quickly chaos fills the void when alignment fractures, and how the smallest lapse in rhythm can trigger cascading failure. These experiences shaped his understanding of leadership, execution, and the psychological dynamics that determine whether a team rises under pressure or breaks under it.
In 2020, Garrath co-founded DURINDAL alongside Sebastian Hidalgo, with a mission to modernize GTM execution for DefenseTech companies, dual-use AI ventures, and global enterprises. During these years of deep operational work, Robinson observed the same pattern again and again: organizations weren’t losing because competitors outplayed them—they were losing because internal drift silently destroyed execution.
That realization became the foundation of Robinson’s STRIKE GTM Doctrine: Signal, Tempo, Rhythm, Intelligence, Kill-Switch, Execute.
Unlike traditional sales frameworks built around scripts or funnel stages, STRIKE was designed for real-world environments—long sales cycles, institutional politics, cross-functional friction, and relentless pressure. STRIKE isn’t a sales methodology. It’s an execution doctrine engineered to keep teams aligned, disciplined, and operating with precision when the stakes are highest.
From Combat Veteran to GTM Partner
Robinson’s transition from the military into GTM leadership wasn’t a straight line—it was a continuation of a lifelong study of how people and teams behave under pressure. The same principles that kept units alive in combat showed up again inside boardrooms, government procurement cycles, and enterprise sales motions: teams fail not from lack of intelligence but from lack of alignment.
As Garrath began advising founders, DefenseTech CEOs, and enterprise leaders, he quickly saw how organizational drift—not market conditions—was responsible for blown quarters, stalled deals, and the slow erosion of culture. STRIKE became his answer to this silent internal decay.
His military background gave him a perspective many GTM leaders never develop:
the ability to diagnose breakdowns in clarity, tempo, rhythm, and trust long before they become visible.
Today, that perspective is woven into every engagement DURINDAL takes on.
Breaking the Mold: When Teams Operate Under STRIKE, Results Follow
The impact of STRIKE is measurable and immediate. Teams operating under the doctrine have shortened their sales cycles by up to 53% with revenue capture increasing by 30% on average – even in complex, multi-stakeholder environments where decisions typically move at a glacial pace. In the past 12 months alone, DURINDAL clients have generated over $150 million in revenue, largely by eliminating internal drag and restoring sales & GTM execution.
Leaders across DefenseTech, AI, cybersecurity, and enterprise repeatedly highlight the same shift: once STRIKE establishes signal clarity, tempo control, and unified rhythm, deals stop stalling. Decision latency drops. Forecast accuracy improves. Cross-functional chaos dissolves. Internal friction—the silent killer of revenue—begins to disappear.
The doctrine doesn’t help teams “push harder.” It helps them operate as one unit.
And in high-stakes environments, that difference is decisive.
Where Complex Challenges Meet Unmatched Solutions
Garrath’s career began with a keen interest in navigating the intricacies of high-pressure, institutional-facing environments. Over the years, as a strategist working with defense-tech companies, dual-use AI ventures, and large enterprise players, Garrath saw a recurring issue: execution failures were often the result of internal misalignment rather than external competition.
In today’s fast-moving world of technology and institutional decision-making, the ability to act swiftly and decisively is critical, especially for organizations that are bound by complex decision cycles and high-stakes environments like defense and government procurement. But despite having stellar products and strategies, many of these organizations were failing to capture opportunities due to one key issue: internal drift.
“Most companies don’t lose to competitors, they lose to their own inability to make decisions quickly.”
This was the insight that led Robinson to create a system designed to tackle this exact problem head-on. It wasn’t about competing with external players but about aligning the internal machanics of organizations to execute with unwavering precision.
Battling Internal Drift and Slow Decision Latency
The defense-tech and institutional markets Robinson worked in presented several unique challenges. Decision latency, organizational drift, and leadership fragmentation were often the causes of delays in action and lost opportunities. Even when products were revolutionary, organizations failed to close deals simply because decision-making was too slow.
These challenges weren’t just abstract problems, they cost millions of dollars in lost deals, stalled growth, and sometimes, failure to deliver on mission-critical objectives. This is where Robinson began to shape his vision for a new approach to go-to-market (GTM) strategy.
He saw firsthand that traditional sales models simply didn’t work in environments where long decision cycles and high institutional pressure were the norm. The tools used by most organizations, dashboards, best practices, and templated strategies, were not enough to overcome the unique hurdles these businesses faced. The gap between strategy and execution was vast and growing.
What Makes STRIKE So Effective
STRIKE works because it addresses the real cause of execution failure: human behavior under pressure.
Most GTM frameworks assume the problem is structural—stages, processes, tooling. STRIKE assumes the opposite: the biggest threat to revenue is internal drift.
The result is a GTM system that behaves less like fragmented departments and more like a coordinated, high-trust operating unit.
Where traditional methodologies rely on pressure, STRIKE relies on command—clarity, alignment, composure, and disciplined action.
This is why STRIKE thrives in environments where stakes are high, timelines are long, and institutional buyers demand credibility and cohesion, not theatrics and urgency.
Breakthrough: A New Era of GTM Strategy
What differentiates DURINDAL from other firms is their ability to merge institutional psychology, long-cycle defense GTM, and behavioral command systems into one cohesive solution. While competitors may apply SaaS-era tactics to solve problems in complex industries, DURINDAL offers solutions tailored to the unique challenges of these environments.
“Technology moves fast. Institutions move slow. Leaders must operate at both speeds simultaneously, or they lose by default.”
This understanding of the disconnect between fast-moving technology and slow-moving institutional decision-making is what fuels DURINDAL’s success.
Where other firms fall short, DURINDAL has pioneered a doctrine that operates at the intersection of organizational psychology, sales leadership, and behavioral frameworks, all designed to build systems that scale without losing command or direction.
What Makes DURINDAL Unique Today
DURINDAL has grown to be the go-to GTM strategy and sales firm for defense-tech companies, dual-use AI ventures, and institutional leaders who face long decision cycles and high-pressure environments. The company stands apart because it offers solutions that are custom-built for the complexity of the markets they serve. While others may attempt to force-fit SaaS-based solutions into these intricate and often bureaucratic systems, DURINDAL takes a more bespoke approach.
At its core, the firm’s mission is to replace the theatrics of dashboard metrics with operational truth and a rhythm of execution that enables organizations to act decisively. Through Command OS™, organizations gain the clarity they need to operate with precision, while STRIKE™ ensures that their teams stay aligned, focused, and accountable, no matter the external pressures.
Garrath Robinson and his team’s relentless focus on organizational alignment and execution discipline has helped numerous clients modernize their sales systems, navigate the intricacies of government procurement, and build systems that scale without losing command.
The Next Evolution of GTM Strategy
The core belief that drives Robinson’s work is that institutional buyers are not swayed by funnels, they are moved by alignment, credibility, and a team that behaves like it understands their world. This is what separates organizations that thrive from those that fail, despite having great products.
The modern GTM battlefield isn’t external, it’s internal. Leaders must first align their teams, cut through internal drift, and ensure they have the discipline and systems in place to execute.
If you’re a leader in defense-tech, enterprise, or government-facing organizations and you’re tired of watching your team struggle with decision latency and organizational misalignment, it’s time to adopt the modern GTM doctrine. Explore how DURINDAL’s innovative tools, SWAT™ and STRIKE™, can revolutionize your organization’s ability to execute at scale. Visit DURINDAL’s website or connect with Garrath Robinson on LinkedIn and Twitter to learn more.
