Discover how Oluwaremilekun Sokeye, co-founder of Ekoodigita and EkóòPR, blends culture, creativity, and strategy to build globally recognized brands.
A Passion for Communication and Strategy
In the heart of London, Oluwaremilekun Sokeye’s journey as a communications and marketing professional has not only shaped her personal career but also contributed to the growth of two thriving agencies, Ekoodigita and EkóòPR. As a co-founder of these businesses, which operate in both the UK and Africa, Sokeye has cultivated a remarkable understanding of the intersection between culture, storytelling, and strategy, driving impactful brands across borders.
From a young age, Sokeye had an innate understanding of the power of communication and its ability to bridge people, businesses, and cultures. Raised between two continents, her roots in Africa and her education in the UK gave her a unique perspective on global markets and the diverse needs of brands in these spaces. Her academic foundation, starting with a BSc in Communication Arts and an MSc in Marketing and Communication Management from Oxford Brookes University, served as the perfect springboard for a career defined by creative direction and digital strategy.
Building Ekoodigita: A Global Agency with Purpose
Sokeye’s path to entrepreneurship was born from her passion for brand storytelling, and her ability to develop digital strategies that resonate with people across various markets. As she gained experience in the industry, her vision expanded beyond working for others; she wanted to create something that would bring together the best of both worlds, melding African creativity with UK-based business acumen.
The birth of Ekoodigita, a UK-based creative agency servicing clients globally, marked the beginning of her entrepreneurial journey. Sokeye’s mission was simple: to build brands that not only looked good but performed well in a competitive, ever-evolving market. Ekoodigita focused on creating authentic digital experiences for clients, helping businesses shape their identities through social media marketing, influencer collaborations, and bespoke campaigns. The success of Ekoodigita was built on Sokeye’s deep understanding of audience behavior and platform trends, ensuring that each brand message felt true to its core while also delivering measurable results.
Expanding into Africa: The Birth of EkóòPR
However, Sokeye’s vision did not stop there. Recognizing the opportunity to cater to African brands looking to make a global impact, she co-founded EkóòPR, a Lagos-based creative agency specializing in supporting African brands and businesses. EkóòPR’s focus was on creating tailored, culturally relevant campaigns that amplified the voices of African businesses and artists, helping them find their place in the international spotlight.
The dual existence of Ekoodigita and EkóòPR allowed Sokeye to operate across both the UK and African markets, offering her a competitive edge. She not only had the ability to connect brands with audiences in the West but also had the pulse on the dynamic and growing African market. This unique positioning allowed her to offer a story-first approach, combining cultural insights with market intelligence to create campaigns that were both creative and commercially viable.
Building Brands with Intention and Authenticity
“I believe branding is not just how a business looks it’s how it’s experienced,” Sokeye shares. This philosophy became the foundation for both of her agencies, emphasizing that branding must go beyond aesthetics to create memorable, impactful interactions with customers. From content creation to talent management and digital campaigns, Ekoodigita and EkóòPR have grown into powerhouses that deliver across multiple touchpoints.
One of the standout elements of Sokeye’s career has been her unwavering commitment to authenticity. In an age of digital noise and oversaturation, her approach centers on ensuring that brands remain true to themselves. Whether working with a small start-up or a large enterprise, Sokeye believes in creating custom strategies that align with each brand’s values and goals. She’s not interested in quick wins but in sustainable growth that lasts.
The Power of Creativity Backed by Strategy
“My goal is to build globally relevant brands through storytelling, strategy, and excellence,” she says. This mission permeates everything she does. From strategic brand positioning to influencer collaborations and community engagement, Sokeye’s work is a testament to how creativity, when backed by structure and purpose, can drive long-term success.
As a multiple business owner, Sokeye has also embraced the lessons of resilience and adaptability. Building businesses from the ground up has given her a unique perspective on the challenges entrepreneurs face. She knows that to succeed, you must be able to pivot when needed, make tough decisions under pressure, and, most importantly, remain committed to building brands that stand the test of time.
“Creativity is powerful, but when it’s backed by structure and intention, that’s when real growth happens,” Sokeye reflects. This belief is what sets her apart from others in the industry. Her ability to fuse creative brilliance with strategic thinking has helped both Ekoodigita and EkóòPR execute campaigns that not only look good but also perform exceptionally well.
Navigating the Creator Economy: Connecting Brands with Talent
What makes Sokeye truly stand out is her deep understanding of the creator economy. In an age where influencers and creators hold immense power in shaping consumer decisions, Sokeye has mastered the art of connecting brands with talent in ways that feel natural and impactful. She’s built campaigns that seamlessly integrate creators into brand narratives, ensuring that the partnerships feel authentic and elevate both the brand and the creator.
“I’m passionate about connecting brands and creators in ways that feel authentic and deliver measurable value,” Sokeye explains. This philosophy has led to partnerships that benefit both businesses and influencers, resulting in campaigns that resonate with audiences and drive real growth.
Ekoodigita and EkóòPR Today: Agencies at the Forefront of Innovation
Today, Ekoodigita and EkóòPR are both seen as leaders in their respective markets, delivering innovative solutions that push the boundaries of traditional marketing. Sokeye continues to push for excellence in every campaign, staying ahead of industry trends and ensuring that the brands she works with are always positioned for success.
As she looks to the future, Sokeye’s ambition remains unwavering. She is committed to helping businesses scale and grow, offering them the tools and strategies needed to navigate the complexities of today’s digital landscape. Her journey from a communications professional to a successful entrepreneur is proof that with the right mix of creativity, strategy, and cultural awareness, it’s possible to build brands that stand out and make an impact globally.
The Legacy of Oluwaremilekun Sokeye: A Blueprint for Success
For businesses looking to create authentic, results-driven campaigns that resonate with audiences on a global scale, Sokeye’s work offers a blueprint for success. With a clear focus on storytelling, strategy, and execution, Ekoodigita and EkóòPR are redefining how brands approach marketing in the 21st century.
Learn more about how Ekoodigita and EkóòPR are building globally recognized brands by visiting their social media channels: Ekoodigita Instagram.
