Brainwells help leaders unlock potential through collaboration.
In a world where leadership is often defined by hierarchy and top-down authority, the founders of Brainwells set out to do something radically different. It all started with frustration, frustration at the limitations of traditional leadership models that weren’t in tune with how organizations truly thrive today. What began as a simple napkin sketch in Italy has evolved into a transformative leadership consultancy, redefining what it means to lead in the 21st century.
Brainwells isn’t just a consultancy; it’s a movement that champions collaboration as the key to unlocking the untapped potential of teams. The company’s mission is clear: to help executive leaders and organizations tap into what they call “the Collective Genius”, the innovative potential that emerges when strategy, culture, and leadership are co-created across the organization by the employees, not just by the few at the top.
From Frustration to Vision
When Even Fossen and Kristine Maudal, two visionary leaders with distinct backgrounds, came together, they didn’t simply want to create another version of “the old”. They wanted to disrupt the very nature of leadership. Their inspiration was rooted in the democratic values of Scandinavian leadership, where transparency, trust, and inclusivity form the foundation for successful organizations. However, they also recognized the need for bold, visionary thinking, the kind of disruption that Silicon Valley is known for.
Their mutual frustration at the point came from seeing the same tired, hierarchical structures that dominate corporate leadership. These structures were disconnected from the realities of today’s fast-paced, ever-changing business world. In response, they built Brainwells Leadership Systems as an alternative, offering a new, dynamic approach to leadership. Through their innovative methods, “Involving Leadership,” Brainwells sought to reimagine how leaders engage with their teams.
Their approach didn’t just focus on outcomes, it centered on people. Brainwells aimed to shift the conversation from what leaders should do to how they could create environments where everyone in the organization felt empowered to contribute, think creatively, and collaborate seamlessly.
Overcoming the Old Paradigm
The early days of Brainwells were a combination of vision and persistence. The founders knew they were up against a deeply ingrained mindset in the corporate world, where top-down leadership was the norm. Yet, they saw an opportunity for growth, a need for companies to embrace a new form of leadership that was more inclusive, more collaborative, and more human.
Through years of real life experience and fine-tuning, they developed the Involving Leadership framework, a structured, efficient, and effective system that made collaboration not just a buzzword, but a strategic advantage. Unlike many other leadership models that speak to engagement or inclusion, Brainwells focuses on actual implementation, creating a space for teams to co-create solutions together.
This framework allows teams to bring their full potential to the table, leading to faster implementation, stronger buy-in, and lasting results.
The Brainwells Breakthrough
What sets Brainwells apart today is not just their methodology, but their unwavering belief in the power of the collective. The company’s ethos is grounded in the understanding that a strategy that is alive in the organization, becomes so by not being dictated from the top, but co-created with the team. The final decisions are of course still taken at by the leadership team, but the insights they are taken by makes them much better and more in line with reality.
One of the most powerful elements of their philosophy is their focus on what they call ROI, Return on Involvement. For Brainwells, ROI is not just about profit. It’s about people. Their system has proven time and again that when teams are involved in decision-making, buy-in happens organically, and the outcomes are not only smarter but more sustainable.
“Leaders don’t need all the answers. They need to know how to activate the genius in the room,” says Even Fossen, CEO of Brainwells. This core belief drives their unique approach, helping leaders discover and cultivate the untapped potential of their teams.
Today’s Leadership Revolution
Today, Brainwells stands at the forefront of a leadership revolution. With a growing list of executive teams and organizations entrusting them to help facilitate their leadership strategies, they continue to prove that the future of leadership isn’t top-down, it’s together. Their clients are perfect examples of how a human-centered approach can create not only transformative business results but also a more engaged and motivated workforce.
Their methods are trusted not just for their results but for their ability to bring collaboration, and build trust into the organizations they serve. Whether it’s crafting a strategy, building a culture, or leading with purpose, this is leadership that is aligned, human-driven, and effective.
The Future of Leadership
As Brainwells continues to grow, its mission remains clear: to help organizations unlock the Collective Genius of their teams. Through their transformative leadership framework, they are building a future where leadership is a shared endeavor, where trust, collaboration, and co-creation form the foundation for success.
For those seeking to transform their leadership culture and unlock the full potential of their teams, Brainwells offers more than just advice, they offer a proven, people-centric system that empowers leaders and teams alike.
If you’re ready to take your leadership to the next level and tap into the power of collaboration, explore what Brainwells has to offer. Learn more about their unique approach and how it can drive lasting, meaningful change in your organization. Visit Brainwells to get started today. You can also check them on LinkedIn and Instagram.
