With a career spanning four decades, Nancy Prince’s transformative leadership in real estate blends creativity, resilience, and cutting-edge digital innovation.
In 1979, when the real estate market seemed poised to crumble under the weight of high interest rates and skyrocketing inflation, Nancy Prince saw opportunity. Where others saw a volatile market, Nancy saw a chance to innovate, adapt, and lead. Her career has since become a masterclass in reinvention, whether navigating economic crises, managing high-stakes corporate mergers, or championing the digital transformation of the real estate industry. Today, Nancy’s journey is one of leadership, resilience, and groundbreaking innovation in an ever-evolving industry.
Embracing Opportunity Amid Economic Crisis (1979–1986)
Nancy Prince’s real estate career began at a time when the country was wrestling with economic instability. Inflation was rampant, mortgage rates climbed to historic highs, and the housing market was at a standstill. But where others hesitated, Nancy saw an opportunity to innovate. Entering the industry in 1979, she didn’t just sell homes, she became an architect of creative solutions, helping buyers navigate the turbulent market through unconventional financing options like seller carry-backs and All-Inclusive Trust Deeds (AITDs). Her ability to structure deals in such a way that buyers and sellers could still thrive in a strained economy set her apart as a true pioneer.
At a time when many in the industry were simply trying to stay afloat, Nancy was building a foundation for long-term success. She quickly became known for her deep knowledge of finance and her ability to adapt strategies based on market conditions. By 1986, her innovative approach had solidified her reputation, and she transitioned from franchise ownership to corporate leadership, a move that would take her to even greater heights.
Building a Franchise Empire: Leading Through Uncertainty (1986–1995)
By the late 1980s, Nancy made the bold decision to leave her successful franchise ownership and move into the corporate world. Joining Coldwell Banker, a company that had recently been acquired by Sears, she took on a new challenge, leading a large-scale organization through rapid expansion and mergers. However, it wasn’t just about growing the business; it was about surviving and thriving during some of the most challenging economic periods in modern history.
In 1994, the Northridge Earthquake struck, causing widespread devastation in Southern California. Amidst this chaos, Nancy exhibited the leadership that would define her career. Not only did she manage to keep her branches operational, but she also showed unwavering support to her team, many of whom were dealing with personal losses. Nancy’s ability to stabilize the business in the wake of a natural disaster reinforced her reputation as a crisis manager, able to lead through uncertainty with grace and expertise.
Strategic Leadership: Navigating Mergers and Acquisitions (1995–2009)
The 1990s marked another transformative period for Nancy as she moved to Prudential California Realty. During this time, she was not just managing a region, she was at the helm of an organization navigating massive changes. Prudential California Realty was soon acquired by HomeServices of America, a subsidiary of Berkshire Hathaway. Nancy’s role in guiding the company through this transition would prove critical, as she was tasked with aligning two very different organizational cultures.
At the same time, the real estate market was facing its own challenges, including the fallout from the 2008 financial crisis. With a deep understanding of the real estate market and its cycles, Nancy quickly adapted, managing a wave of foreclosures and market contraction. While many were grappling with the collapse of the housing bubble, Nancy led her team through a period of massive restructuring, leveraging her expertise in financial management and operations to maintain profitability.
Rebuilding From the Ground Up: Keller Williams West Ventura County (2009–2024)
In 2009, Nancy made a counterintuitive move, she founded Keller Williams West Ventura County at the absolute bottom of the housing market. While many others were retreating, Nancy saw this as a unique opportunity to build a business from the ground up. The early years of Keller Williams West Ventura County were a test of resilience, as Nancy used her extensive experience to create a thriving real estate franchise during a time of intense market contraction.
Rather than relying solely on traditional methods, Nancy focused on innovative revenue streams and strategies. She introduced West Ventura County Escrow, a business that captured additional revenue and provided stability during a time when many competitors were struggling. Through these efforts, Nancy successfully built Keller Williams West Ventura County into one of the region’s most dominant franchises, ensuring its long-term success.
In 2023, after a period of growth and success, Nancy returned as Legacy CEO to guide the franchise through new challenges posed by an ever-evolving market. Her leadership once again proved indispensable, helping the business stabilize during a period of rising interest rates and fluctuating demand.
A New Frontier: Leading the Digital Transformation with Real Brokerage Technologies (2025–Present)
In 2025, Nancy made a final leap, embracing the future of real estate by joining Real Brokerage Technologies. This move marked the culmination of her 45-year career, a shift from traditional real estate practices to a tech-enabled, cloud-based model designed to meet the needs of the modern market. With Real Brokerage’s innovative platform, Nancy aims to help agents and clients navigate the complexities of today’s real estate landscape by offering a seamless, mobile-first experience that integrates technology, mortgage, and title services into one easy-to-use platform.
For Nancy, this is more than just a new business venture, it’s an opportunity to mentor the next generation of real estate leaders and help them build successful careers in an increasingly digital world. With her vast experience in both traditional and digital real estate practices, Nancy is uniquely positioned to lead the industry through its next wave of transformation.
Nancy Prince’s 45 years in real estate are a testament to the power of adaptability, innovation, and visionary leadership. Whether navigating market volatility, leading through corporate mergers, or championing the digital revolution, Nancy has continually proven that success in real estate requires more than just knowledge, it requires the ability to evolve. Are you ready to learn from one of the industry’s most innovative leaders? Connect with Nancy on LinkedIn or explore the future of real estate with Real Brokerage Technologies today.
External Links:
