Discover how Shoreside Therapies transformed mental health care through personalized connections and a community-focused approach led by Laurie Groh.
There’s a moment in therapy when something clicks, a feeling of being seen, heard, and understood. For many, it’s a life-changing experience. For Laurie Groh, MS, LPC, this was the inspiration behind the evolution of Shoreside Therapies, a woman-owned, Wisconsin-based mental health practice that puts connection at the heart of healing. Laurie’s mission was clear from the beginning: therapy should feel human.
She wanted a practice where people could come as they are, free of judgment and clinical barriers, and experience real support, not just theoretical advice. Through her journey of building Shoreside Therapies, Laurie crafted a space where the therapy process becomes more than just an appointment, it becomes a relationship. From one-on-one therapy to community-driven workshops and webinars, Shoreside Therapies has become a trusted name for emotional and relational well-being.
From Idea to Reality: The Shoreside Story
The seeds of Shoreside Therapies were planted in Laurie’s own experience as a therapist. Throughout her career, she realized that therapy often felt detached and impersonal. There was a gap between what people needed and what they were getting. Therapy, in its traditional form, sometimes felt like a one-size-fits-all approach, focused on a checklist of symptoms rather than understanding the person behind them.
Laurie wanted to change that. She envisioned a space where people could heal through real connections, a place where warmth, humor, and clinical expertise would be the foundation of support. “So many people come in thinking they’re ‘too much’, when really, they’ve just never been supported in the right way,” Laurie shares. “Our job is to create that space.”
With over two decades of experience in counseling and mentorship, Laurie knew she could create a better alternative. Along with a growing team of highly trained therapists and interns, she built Shoreside into a dynamic mental health practice focused on the whole person. The team specializes in a wide range of therapeutic services, including support for anxiety, trauma, grief, ADHD, relationship issues, and more. They also work with clients navigating the complexities of midlife, where identity, family dynamics, and burnout often collide.
The Turning Point: Finding What Makes Shoreside Unique
Shoreside Therapies has never been about simply providing therapy, it’s about fostering a community of care and support. After over a decade of partnership, Laurie stepped into full ownership of Shoreside Therapies with a clear vision: to deepen its roots as a welcoming, empowering space for clients and clinicians alike.
“Therapy isn’t about fixing you. It’s about helping you feel more like yourself, and sometimes that comes with tears, and sometimes with a snort-laugh,” Laurie explains.
What makes Shoreside stand out is not just its approach to therapy, but its commitment to community-driven wellness. The practice regularly hosts free webinars, parent groups, and creative workshops, such as watercolor journaling and mindfulness-based art therapy. Laurie and her team understand that healing happens not in isolation, but in connection, with yourself, with others, and with compassionate professionals who genuinely care.
These community initiatives have helped Shoreside expand its reach beyond the therapy room. Through collaborations with local schools, businesses, and wellness providers, Shoreside brings mental health support to the spaces where people live and work.
Laurie’s unique blend of personal and professional connection has also extended to her podcast, the Wisconsin Wellness Podcast. In this space, she interviews wellness experts, therapists, and thought leaders, further solidifying Shoreside’s role as a trusted voice in the community.
What Sets Shoreside Therapies Apart
At Shoreside Therapies, every client is treated as an individual, not just another case. It’s not a sterile clinic with revolving therapists; it’s a deeply collaborative, woman-owned practice led by Laurie’s personal vision. The team is intentionally small enough to remain personal yet diverse enough to tackle a variety of mental health challenges.
Shoreside’s offerings are as unique as the clients it serves. With a focus on midlife and relationship dynamics, Laurie and her team are experts in guiding clients through the messy middle of life. Whether it’s navigating marriage, parenting, or burnout, the team helps clients regain clarity, set healthy boundaries, and reconnect with themselves.
For clients struggling with neurodivergence or feeling “stuck,” Shoreside also integrates non-traditional tools into therapy. Workshops like body doubling for ADHD and creative exercises like watercolor journaling offer practical, experiential support that’s designed to feel engaging, not intimidating.
But what truly differentiates Shoreside from other practices is its training ground for future therapists. Laurie has mentored and taught graduate students for over 15 years, offering supervision and hands-on experience to the next generation of counselors. This commitment to shaping future therapists speaks volumes about the dedication Laurie and her team have for the profession and for their clients.
The Community Impact: Real Stories, Real Connections
The success of Shoreside Therapies isn’t just about the number of clients they’ve helped, it’s about the genuine relationships they’ve built along the way. “You don’t have to whisper your feelings here,” Laurie says. “You can cry, curse, laugh, or just sit in silence, and all of it is welcome.”
Client testimonials are a testament to the impact of Shoreside’s approach. “Shoreside Therapies has been a true lifesaver,” shares J.K. “The therapists are not only knowledgeable but also incredibly kind and supportive. I finally feel like I’m being heard and understood.” M.L. adds, “From the first session, I knew I was in the right place. The atmosphere is warm, welcoming, and not clinical at all. I’ve grown so much through therapy here.”
For many, Shoreside has become more than just a therapy practice, it’s a place to heal, grow, and belong.
The Future of Shoreside Therapies
Looking ahead, Laurie and the team at Shoreside Therapies are focused on continuing to provide accessible, supportive mental health care that feels human. They aim to expand their reach through community programs, corporate wellness initiatives, and educational efforts, ensuring that healing is never out of reach for those who need it most.
As Laurie reflects on her journey, she remains passionate about her mission: “There’s so much power in being seen as your whole self, not just your pain, but your personality too.”
In a world where mental health is often treated as a distant, clinical issue, Shoreside Therapies is redefining what it means to seek help. The practice’s dedication to building real relationships, offering innovative therapies, and fostering community wellness makes it a beacon of hope for those in need of healing.
Take the First Step Toward Healing
If you’re ready to experience therapy that’s more than just talking, if you want to connect with a team that genuinely cares, visit Shoreside Therapies today. Whether in-person or virtually, Laurie and her team are here to help you grow, heal, and rediscover yourself.
For more information, visit Shoreside Therapies or follow them on Instagram, Facebook, and Twitter.
