“A former British Army engineer builds complete client attraction systems for 1,500+ coaches without them touching a single funnel”
Carl Amery’s transition from military operations to the business world wasn’t a quiet one.
After serving 18 years in the British Army, including tours in Iraq, Afghanistan, Northern Ireland, and postings in Belize, Canada, and Germany, Amery left military service in 2016 with the rank of Warrant Officer Class 2. He had trained and led as both a Combat Military Engineer and a Rehabilitation Specialist. What he walked into next, however, was less familiar: the online coaching industry.
By 2017, he had launched a mindset coaching business, eventually co-founding a company in 2018 focused on client acquisition systems. That venture, Clients in Abundance, reportedly generated seven figures within six months. But it was the launch of his third and current venture Everything Done For You that would define his entrepreneurial direction.
Now in its third year, Everything Done For You provides full-scale business infrastructure to coaches, consultants, and subject-matter experts. The service replaces traditional DIY marketing with a fully integrated team that handles everything from funnels and ads to copywriting, branding, and strategy.
Amery’s career shift reflects a broader trend: the increasing demand among solo entrepreneurs for end-to-end support systems in an increasingly complex digital economy.
A Huge Industry of Coaches That’s Missing The Necessary Infrastructure
The global coaching industry has grown significantly over the past decade. According to the International Coaching Federation (ICF), the industry was valued at $2.8 billion in 2019 and continues to expand. Yet many solo practitioners entering the space often encounter unexpected friction, not in coaching itself, but in building and marketing a business around their expertise.
Colorado Mastermind where we took our top tier clients through the latest customer acquisition systems for their businesses (we also went rafting)
“Most coaches enter the field because they’re good at coaching and want to help people, but have no idea how to build a coaching business because they’re not trained marketers,” says Amery. “They expect to get clients right out the gate but are missing all the key components that actually allow that to happen. The current model requires them to wear multiple hats. Copywriter, designer, strategist, tech support. That’s where most fall down as it’s too much to handle.”
Everything Done For You aims to offer an alternative to what Amery calls the “DIY funnel culture.” Instead of teaching clients to learn everything themselves, his team constructs the full customer to client acquisition system for them.
Proven Results Across Every Niche Imaginable
The numbers tell the story: 1,500+ coaches served across 300+ niches. $82 million in combined client revenue since 2018. Over $10 million in advertising directly managed by Amery’s team.
“Every result is documented,” Amery notes. “We have client video testimonials, case studies, and client success stories covering everything from relationship coaching to corporate consulting. The proof is actually overwhelming when you see it all on our site.”
The company earned ClickFunnels’ Two Comma Club Award for generating over $1 million in revenue through their platform, a recognition achieved by less than 1% of all ClickFunnels users.
But Amery focuses on what matters more than awards and that’s consistent client results.
“We’ve built systems for retreat businesses who have hit 6 figure years, health and wellness companies on route to scaling to multiple six figures and RTT therapists hitting 7 figures,” he says. “300+ niches proves one thing, the system works regardless of industry.”
The diversity of success stories demonstrates the model’s reliability. From health coaches in Australia to leadership consultants in London, the results repeat: coaches who couldn’t break $5K/month suddenly hitting $30K, $50K, even $100K months.
Video testimonials and detailed case studies document every transformation, creating a library of proof that spans every coaching category imaginable.
“Our clients’ transformations are the only metrics that matter,” Amery states. “And we have 1,500+ success stories to prove it.”
A Systems-Based Approach Rooted in Military Precision
What makes Amery’s approach distinct, he argues, is its operational structure.
“The military taught me that systems and processes beat everything,” he says. “That’s what we’ve applied to the coaching industry. “We don’t teach. We do. Everything gets built for the business so they can stay in their lane of genius.”
This view stands in contrast to the broader coaching industry, which often promotes empowerment through skill-building. Industry veterans typically encourage entrepreneurs to develop their own capabilities over time. Amery acknowledges this but positions his service as a more practical and efficient route: one optimized for speed and certainty.
His background in high-stakes environments appears to inform his insistence on systematization. In interviews, Amery frequently references his time “on the frontlines,” both military and entrepreneurial, as the lens through which he developed his frameworks.
The Capacity Crisis: Why Top Coaches Outsource Everything
Critics worry that coaches using done-for-you systems “won’t understand their own business.”
“They’re missing the point,” Amery responds. “Our clients are already working 60-hour weeks serving clients. They literally don’t have 40 more hours to master funnels, copywriting, ads, and tech.”
The model works specifically because it acknowledges this truth. Established coaches know they can’t be expert coaches AND expert marketers and ‘tech guys’ simultaneously.
“Asking coaches to build their own funnels and run their own marketing is like asking surgeons to build their own operating rooms,” Amery notes. “We give them full ownership of their systems upon completion, but they just skip the years of trial and error that kills most businesses.”
The results prove the approach: coaches who previously burned out juggling everything now focus solely on what makes money. Getting clients and actually coaching.
“You can’t scale when you’re playing coach, marketer, and tech support,” Amery says. “We handle everything else so they can do the one thing that matters.”
Teaching our follow up systems and strategies to clients during our Minami Mastermind
The Fractional Revolution: Why Solo Coaches Now Deploy Full Teams
Smart coaches are abandoning the solopreneur myth. Instead of trying to master every role, they’re hiring fractional teams, contracted experts who handle specific functions without the overhead.
Everything Done For You takes this even further. Rather than piecemeal contractors, they deploy complete teams that build and run entire marketing ecosystems.
“Solo coaches need the firepower of an agency without agency prices,” Amery explains. “We give them a full bench, copywriters, designers, ad specialists, funnel builders all working in sync with me overseeing every project personally before launching.”
The scaling question? Amery’s selective.
“We’re not trying to serve everyone. We choose clients very carefully and build deep, long-term partnerships. Mass production isn’t the goal, giving great coaches the right systems to change lives, is.”
Currently serving English-speaking markets (U.S., UK, Australia, Canada), the company maintains its military precision by focusing on quality over quantity.
“Would you rather have a fractional CMO or a full marketing battalion?” Amery asks. “That’s the difference we provide.”
Broader Implications and Industry Perspective
Everything Done For You is part of a larger shift in the online business space: the movement away from “teach-yourself” models toward outcome-based delivery.
That shift has its supporters and critics. Proponents argue that white-glove services accelerate growth and reduce overwhelm. Critics caution that dependency on external teams can stunt entrepreneurial growth if clients aren’t taught how to operate or scale independently.
In response, some coaching platforms are evolving hybrid models, offering done-for-you builds alongside educational components. As the market continues to mature, Amery’s model offers a compelling case study in what happens when deep operational support replaces traditional coaching instruction.
What remains to be seen is how sustainable the model becomes over time and whether the industry’s growing number of new entrants will continue to prioritize speed and done-for-you convenience over mastery and in-house skill building.
Ready to Stop Doing It All Yourself?
If you’re a coach, consultant, or expert tired of juggling landing pages, tech headaches, ad dashboards, and endless marketing videos, it might be time for a different approach.
With over 1,500 client builds, $82 million in results, and the kind of real-world experience no course can replicate, Carl Amery’s Everything Done For You is more than a service. It’s a proven pathway to building your business without building everything yourself.
Explore what Carl’s team can build for you → Everything Done For You
