Lifeseeds, a Swedish-based longevity company founded by entrepreneur Mathias Lobendahl, is carving out a unique position in the health and wellness space by challenging conventional approaches to aging. Rather than focusing on trend-driven products or fleeting health fads, Lifeseeds is grounded in science, personal experience, and a systems-level philosophy that redefines how healthspan and lifespan are addressed.
The company’s origin is deeply personal. At the height of his entrepreneurial success, Mathias fulfilled a lifelong dream of earning his pilot’s license and purchasing his own helicopter—a symbol of freedom and accomplishment. But this milestone was followed by a severe period of burnout that left him physically and emotionally depleted. Doctors prescribed rest and medication, but for Mathias, recovery wasn’t the end goal. He wanted to reclaim his vitality—to feel alive again and return to the cockpit. That mission marked the beginning of a profound transformation.
Instead of settling for standard treatments, Mathias turned to the emerging field of longevity science. His exploration spanned mitochondrial health, NAD+ metabolism, senescent cell clearance, methylation, and inflammation. Over time, through experimentation and a rigorous dedication to his own health, he regained clarity, energy, and strength—ultimately achieving his goal of flying again. That success seeded a bigger vision: to make the same cutting-edge health tools accessible to others.
Lifeseeds was born not just as a supplement brand but as a longevity-focused ecosystem. It represents a system of synergistic products engineered to work together in support of cellular energy, brain health, senescence, and biomarker tracking. The foundation of this system is Nexus, a next-generation NAD+ booster formulated with seven active ingredients at clinically relevant doses. Nexus is now in its third iteration, refined continuously as new research emerges. Other offerings include Neuro, designed to support brain health, and Zenith, a targeted senolytic supplement. Soon, Lifeseeds will launch Insight—an epigenetic age testing tool that provides data-driven insights into biological aging.
Each formulation is rooted in peer-reviewed science and clean, bioavailable ingredients. Developed in Sweden, the products reflect high standards of quality and a refusal to compromise. Unlike many competitors that rely on minimal ingredients to boost profit margins through upsells, Lifeseeds delivers comprehensive solutions in a single formulation. “Most supplements are designed to maximize profit. Ours are designed to maximize impact,” says Mathias.
What truly differentiates Lifeseeds is the founder’s lived experience. Mathias is not just a spokesperson—he is the first test subject. His daily regimen includes fasting, red light therapy, CrossFit, cold plunges, and bioregulators. Every product is a reflection of personal experimentation and refinement, creating an authenticity that resonates with customers who share similar goals.
The brand’s uncompromising stance has extended to its business model. Lifeseeds has remained fully self-funded, resisting external investment in order to maintain control over product quality and customer relationships. “We’re not a wellness brand. We’re a longevity company. There’s a difference,” Mathias explains. That independence, however, will evolve in 2025, when Lifeseeds plans to open its doors to strategic investment in order to accelerate growth.
A growing community of biohackers, athletes, and health enthusiasts have already aligned with Lifeseeds. Customers often report improved energy, sharper focus, and restored vitality. While anecdotal, these results offer early validation of the brand’s scientific underpinnings. More importantly, they reflect a wider cultural shift: people are beginning to view aging not as an inevitable decline but as a process that can be influenced—and perhaps even reversed.
The brand’s commitment to transparency and education further sets it apart. Through its communications, Lifeseeds consistently focuses on measurable, evidence-based strategies. Rather than making sensational claims, the brand emphasizes informed choices and realistic outcomes. This positioning appeals to a growing segment of consumers who are skeptical of traditional marketing and looking for long-term solutions.
Looking forward, Lifeseeds aims to become a comprehensive longevity platform. The introduction of Insight, its biological age testing kit, will empower users with the data needed to make personalized health decisions. This marks a shift from passive supplementation to proactive longevity management—a transition that few companies in the space have made successfully.
From the start, Lifeseeds has been more than a business. It’s a response to a personal crisis, a vision fueled by resilience, and a testament to the power of scientific curiosity. Mathias’s decision to sell the very helicopter that once symbolized his recovery in order to fund the company captures the spirit behind the brand. “Everything we create is something we use ourselves. We build from the inside out,” he says.
In an industry often dominated by marketing gimmicks and superficial solutions, Lifeseeds is emerging as a brand of substance. Its story is not just one of innovation but of transformation—from burnout to breakthrough. And it continues to push the boundaries of what’s possible when personal conviction meets scientific rigor.
As the longevity space grows more crowded, Lifeseeds offers a reminder of what can happen when the goal is not just to slow aging, but to redefine it. “We’re not trying to slow aging for the sake of it,” Mathias concludes. “We want to keep people healthy until science can make them young again.”
For more information, visit Lifeseeds on Instagram.